Oct 3, 2021

2 min read

Can You Make Money Off a Podcast?

The short answer is yes, but it takes a lot of hard work and sometimes, it just does not work. In this article, I’ll be diving into the nitty-gritty of making money through a podcast business.

There are many ways to make money off a podcast, for instance, sponsorships. This is how creators make money on every platform, especially youtube. So why not a podcast? A sponsorship can vary from a 1-2 minute ad in the middle of your podcast or a free product review. They can pay you upfront or by how many plays. However finding a good sponsor willing to pay good money can be challenging, and not many companies would want to sponsor a podcast with 0 plays anyway. But that’s where podcast hosts come in handy. Podcast hosts are websites, often free, which can publish your podcast anywhere you want. My favourite two are Anchor and Buzzsprout. Both of these two companies can match you up with companies that want to sponsor that suit your brand. And also for you newbies, both of these companies offer themselves to be a sponsor, whatever stage you are at.

Another good way to earn money is affiliate marketing or affiliate links. If you are reading this article you’ve probably heard of affiliate marketing, and if you haven’t, I’ve done my market research all wrong. Affiliate links are a really easy way to make money online, not just through podcasts. But how does affiliate marketing work I hear you ask? Well, you talk about a product on your podcast or you recommend something you use to make your podcast and you put a link to the product in the description of your show. However, this isn’t any old link, it’s a link the company gave to you specifically meaning that any product bought off that link, you, the creator, will get a commission!

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