The Story of Ben Francis and Gymshark
Nine years ago Gymshark started as a sales-less dropshipping business from a few 19-year-olds in their garage. But now Gymshark is the UK’s fastest-growing business and one of their founders, Ben Francis, won the Entrepreneur of The Year Award.
As a teenager all Ben Francis did was build websites, his first one, which he built with his friends, was all about selling registration plates, he made a bit of money off it and started other projects like this. And then when he was 19 years old he started Gymshark, they would sell fitness products through dropshipping, however, Francis spotted something. He realised that there just weren’t enough good products. So he decided to make the products himself.
However, the whole focus of Gymshark at this stage was Body Power, the UK’s biggest fitness expo and Ben wanted to be at it. From a young age, Ben and his friends would go to Body Power every year and once Gymshark was founded he realised it was a massive opportunity and Gymshark had to pounce on it. So they did. After the Expo had finished they asked for their cheapest stand for the following year, which was £3000. At this point this was a lot of money for Gymshark, it was everything they had, but they said yes albeit.
During the year ahead of the Expo the business was thriving, and I mean thriving. Making the products themselves was a real game-changer for them. So they decided to upgrade their stand and boy did it pay off.
After the Expo, Gymshark started doing everything right. From endorsements to going worldwide. They are now a billion-dollar business and are growing at the speed of lightning. That was the story of Ben Francis and Gymshark, thanks for reading till the end, goodbye!
Further Watching:
- Ben Francis’ Youtube Channel: https://www.youtube.com/channel/UCTLDHVizMEHSOt5A-rpN_Rw
